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Entry Category: 25 New Approaches: Current News Coverage
Title of Broadcast/Webcast: HLN Evening Express, Dr. Drew, The Weather Channel, CNN iReports
Title of Story or Report: Continuing Coverage of Hurricane Isaac 2012
Running Time: 18 minutes 10 seconds/10 videos
Production Company: Gerard Braud
Date content was originally aired / available for viewing (must be 2012): August 26 - September 2, 2012
Original URL (if applicable): http://ireport.cnn.com/people/GerardBraud
http://ireport.cnn.com/docs/DOC-834381
http://www.hlntv.com/video/2012/08/29/isaac-white-caps-driveway-ireporter
http://www.wtsp.com/video/1820453237001/1803035144001/Isaacs-aftermath-Animal-carcusses
http://www.youtube.com/watch?v=7QaJkLI4UNE
Essay:

There was no electricity available as this correspondent used his iPhone, G3 and Skype to file five days of live and web reports to CNN, HLN, iReports and The Weather Channel during Hurricane Isaac in August 2012. Those news reports were then rebroadcast, by affiliate television stations across America.

As floodwaters surrounded his home on the shore of Lake Pontchartrain in Mandeville, LA, the networks repeatedly aired his live reports at the top of their newscasts, before airing reports from their own correspondents, who were connected to expensive satellite trucks, $60,000 HD cameras, and a full production crew.

This correspondent was the ultimate, multi-tasking one-man-band, pioneering this new approach to news coverage. He used a mix of mobile technology and capitalizing on the benefits of YouTube, FaceBook, Twitter, text messaging and e-mail to communicate with the networks, to file his live reports and to file reports to the web.

Hurricane Isaac made landfall in Mandeville, LA on August 29, 2012. Prior to the hurricane, from August 26-28, the correspondent filed reports and provided photos and B-roll showing hurricane preparations, as residents bought out gasoline, water and supplies. On August 28, he filed a report that foretold what would happen once the storm hit, including providing significant "before" video, so the networks would have a compare and contrast story line as the storm hit.

As 7 feet of storm surge filled his yard on August 29, the correspondent revealed to the audience the storm's full impact. His reports continued through September 2, following the story of dead animal caucuses, live alligators being trapped, thousands of snakes, and the clean up of storm debris.

Over the course of these reports, viewers had a front row seat on Lake Pontchartrain, that clearly showed the difficulties and challenges that one faces as creature comforts and personal belongings are taken away by mother nature.

The videos below are a representative sample of the correspondent's continuing coverage.